Incorporating Caroline's Club into Business Development Strategy
The incorporation of Caroline’s Club is priced at a daily rate and can be tailored to the needs of the member’s organisation. It can be used to train the board, the Professionals, the juniors and the BDMs in the organisation. It includes the creation of a strategic business development plan and digital marketing material which is effective for upselling to existing clients, selling to professionals from different departments, and networking with contacts. The training for the board is to first identify with Caroline’s Club the Pivotal Key Clients of the firm. It then needs to identify from the firm's billing records which professionals serve these Pivotal Key Clients. These Pivotal Key Client professionals will form the Pivotal Key Client Cluster. The Organisation, with the assistance of Caroline’s Club, will formulate a Business Development Strategy to make the Pivotal Key Clients central to its Business Development.
The other Professionals within the organisation will be allocated to a Business Development Manager (BDM). Caroline’s Club will train the BDMs and the Professionals. The BDMs will share the Strategy Paper with their professionals, help them create a profile on the Caroline’s Club directory, identify their Key Clients and client criteria and assist them in preparing, recording and linking their case study to their profile. They then need to identify 5 professionals from other disciplines to create a Marketing Pod and set a date and time for the recording. This will then be sent to all the colleagues in their Marketing Cluster, their contacts from their Marketing Pod and their clients with dates to follow up and collate Client Feedback.
To train the BDMs on how to arrange annual assessments for each professional and what to obtain from Caroline’s Club as feedback on the professional's marketing activity. To prepare with the BDMs an objective check-list of activities and progress to count towards their bonus/remuneration for the next year.
To review with the Board the organisation's business practices to determine where they can amend the charging structure and practices of the firm to create a Best Practices Handbook to make the organisation more profitable.
The incorporation of Caroline’s Club is priced at a daily rate and can be tailored to the needs of the member’s organisation. It can be used to train the board, the Professionals, the juniors and the BDMs in the organisation. It includes the creation of a strategic business development plan and digital marketing material which is effective for upselling to existing clients, selling to professionals from different departments, and networking with contacts. The training for the board is to first identify with Caroline’s Club the Pivotal Key Clients of the firm. It then needs to identify from the firm's billing records which professionals serve these Pivotal Key Clients. These Pivotal Key Client professionals will form the Pivotal Key Client Cluster. The Organisation, with the assistance of Caroline’s Club, will formulate a Business Development Strategy to make the Pivotal Key Clients central to its Business Development.
The other Professionals within the organisation will be allocated to a Business Development Manager (BDM). Caroline’s Club will train the BDMs and the Professionals. The BDMs will share the Strategy Paper with their professionals, help them create a profile on the Caroline’s Club directory, identify their Key Clients and client criteria and assist them in preparing, recording and linking their case study to their profile. They then need to identify 5 professionals from other disciplines to create a Marketing Pod and set a date and time for the recording. This will then be sent to all the colleagues in their Marketing Cluster, their contacts from their Marketing Pod and their clients with dates to follow up and collate Client Feedback.
To train the BDMs on how to arrange annual assessments for each professional and what to obtain from Caroline’s Club as feedback on the professional's marketing activity. To prepare with the BDMs an objective check-list of activities and progress to count towards their bonus/remuneration for the next year.
To review with the Board the organisation's business practices to determine where they can amend the charging structure and practices of the firm to create a Best Practices Handbook to make the organisation more profitable.
The incorporation of Caroline’s Club is priced at a daily rate and can be tailored to the needs of the member’s organisation. It can be used to train the board, the Professionals, the juniors and the BDMs in the organisation. It includes the creation of a strategic business development plan and digital marketing material which is effective for upselling to existing clients, selling to professionals from different departments, and networking with contacts. The training for the board is to first identify with Caroline’s Club the Pivotal Key Clients of the firm. It then needs to identify from the firm's billing records which professionals serve these Pivotal Key Clients. These Pivotal Key Client professionals will form the Pivotal Key Client Cluster. The Organisation, with the assistance of Caroline’s Club, will formulate a Business Development Strategy to make the Pivotal Key Clients central to its Business Development.
The other Professionals within the organisation will be allocated to a Business Development Manager (BDM). Caroline’s Club will train the BDMs and the Professionals. The BDMs will share the Strategy Paper with their professionals, help them create a profile on the Caroline’s Club directory, identify their Key Clients and client criteria and assist them in preparing, recording and linking their case study to their profile. They then need to identify 5 professionals from other disciplines to create a Marketing Pod and set a date and time for the recording. This will then be sent to all the colleagues in their Marketing Cluster, their contacts from their Marketing Pod and their clients with dates to follow up and collate Client Feedback.
To train the BDMs on how to arrange annual assessments for each professional and what to obtain from Caroline’s Club as feedback on the professional's marketing activity. To prepare with the BDMs an objective check-list of activities and progress to count towards their bonus/remuneration for the next year.
To review with the Board the organisation's business practices to determine where they can amend the charging structure and practices of the firm to create a Best Practices Handbook to make the organisation more profitable.
Maximum of 12 persons per group session