
Blogs
Caroline’s Club Newsletter is published every Tuesday at 2.30. It gives you a weekly blog, a podcast interview with our professional of the week, a case study for you to comment show how your skills could benefit our fictitious client and keeps you up to date on the news and views of our CMP (Client Mapping Practitioner) Members. If you would like to submit a blog it will need to have been published in a third party publication.
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Have You Got It?
Some professionals will adapt to the post AI future and reap the benefits, others will continue as they are. There will be winners and losers - on which side do you want to be?
Misplaced Expectations
You would expect a large multi disciplined professional organisation to retain clients for their full range of services through the cross-referral of business - but this rarely happens - why not? Caroline explains through a story, how to break across silos using her methodology and how to improve the morale and productivity of the organisation.
Who will survive AI?
In every professional organisation there are geeks and rainmakers. In the AI world of the future these two human professionals will still be needed, the geeks to check the robots and the professional rainmakers.
It is in the world of professional rainmaking that the most progress is needed. I want to see professional organisations view their services as luxuries and treat their customers as the centre of their world.
Our methodology at Caroline’s Club has been heralded as a ‘Client First Revolution’. These organisations will not only survive but thrive.
Angela Rayner and Stamp Duty
Angela Rayner, the Deputy Prime Minister, has admitted to cheating on the payment of her stamp duty on her property acquisition in Hove. When tax rates are too high, it may be tempting to try to avoid them, but as Andrew McKenna, former co-head of fraud at HMRC, tells us in his podcast, HMRC has the means to find out who is cheating and penalise harshly all those it catches.
Does Charisma Matter?
What is charisma and does it matter. Why was Nicola Sturgeon the first minister in Scotland for eight years despite failing to deliver on her promises. Is Farage similar? What can professional advisers learn from people with charisma and how can they change what they do to benefit from it?
Just Do It! Do What?
It is not enough to know that things need to be done, the thing is to know what to do and to do it with confidence and assurance that it is the right thing to do - that is the importance of training.
Could your computer be hacked?
The police struggle to keep pace with computer hacking, and criminals are profiting by laundering their ill-gotten gains through several cryptocurrency wallets on the dark web.
In your right mind
Last Saturday, my son, aged 32, proposed to his girlfriend Laura on Glastonbury Tor a hill in the county of Somerset. I was surprised by the responses of some people which included the cynic who asked if they were in their right mind - the answer is yes, because they are happy and want to be together for the rest of their lives!
Networking that works
Most professional advisers network to win business which they say produces a poor return on both time and money. They leave the rest to their marketing department. This is not a strategy.
Are professional advisers like nerds?
Nerds like professional advisers overestimate the value of their knowledge. Eighty five percent of clients believe professional advisers have similar competence. They don’t. They choose their advisers by brand, social proofing and recommendations which are sales techniques. In Chapter 11 of Peter Thiel’s book ‘If I build it will they come?’ he says the answer is no! With just a few sales tips and techniques professional advisers could achieve exponential growth through Viral Marteting. Find out how.
What makes us happy?
A 68 year study shows that it is not career achievements, money fitness, or a good diet that makes us happy, but positive relationships. With this in mind we should work harder at making our relationships both at work and at home more positive.
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Caroline's Club is an exclusive club for professionals who want to increase revenue, cut costs and save time. It provides its members with award-winning methodology, marketing tools and training. Most business development by the professional services industry is a shotgun in a blizzard; Caroline's Club provides its members with a rifle and the training they need to use it effectively to win business.