Blogs
Caroline’s Club Newsletter is published every Tuesday at 2.30. It gives you a weekly blog, a podcast interview with our professional of the week, a case study for you to comment show how your skills could benefit our fictitious client and keeps you up to date on the news and views of our CMP (Client Mapping Practitioner) Members. If you would like to submit a blog it will need to have been published in a third party publication.
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Cross-Referrals?
Why do large professional organisations not cross-refer business more frequently? It is because the focus of the organisation is on the skill set of the professionals which creates an unhealthy ‘silo mentality’ which is exacerbated by pressure for each department to be profitable. It need not be like this.
‘I’m Too Busy’
Why Professionals can’t afford to ignore a human digital profile and content. In today’s world where everyone researches who they engage with before reaching out, you cannot ignore creating content which is digital and human. Facts are forgotten, human stories stick in the mind.
Why Strategy and Visibility Matter.
Our survey about personal professional business development reveals that 43% of professionals believe that strategy is the most impactful in their business development whereas 28% believe it is visibility. The reality is that for success every professional needs to do both
The Power of Collaboration
Strategic collaboration is not the future of profitable networking it is NOW through Client Mapping.
Visible, Digital and Collegiate
There are two problems facing professionals.
Referrals of work to professionals are lost due to insufficient information on who they are and what they do for their clients, and
Clients struggle to find the right professionals
You know it makes sense
A digital profile is 22 times more visible and 650% more memorable than a business card. You can also track who has viewed it, how many times, and when. It is tomorrow’s informed networking.
Make More Money!
If you are like me, speculating on what Rachel Reeves is going to do in the Autumn budget is getting tiresome so I decided to write about the other end of the spectrum - how to make money through strategic business development which has become a passion of mine.
Redeploy Gen Z
Now that AI can replace the mundane work of new recruits they can be redeployed to make a greater impact in the lives and businesses of the firms clients. The professional services industry has two major weaknesses that bots cannot replace: client care and strategic business development.
Badenoch challenge
Kemi Badenoch’s carefully crafted tax policies put Rachel Reeves Chancellor of the Exchequer in a tricky position. If Reeves puts up the rates of Stamp Duty Land Tax in her Budget on 26th November she will make the housing crisis worse, so the only sensible solution is to pre-empt the Conservatives and lower the rates.
Have You Got It?
Some professionals will adapt to the post AI future and reap the benefits, others will continue as they are. There will be winners and losers - on which side do you want to be?
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