Do you engage with your clients outside of your expertise and work? Are you concerned that they will put off if you stay in touch? There are ways to build trust and develop stronger more meaningful relationships with your network at while crearting engaging marketing material.

All professionals will have clients. Most do not do enough to ensure that these clients will come to them for repeat business or refer them to a colleague of friend - this is called up-selling.

Furthermore most professional despite 'bonding sessions', and 'away days' (and sometimes threats) fear that if they refer a client to a colleague in a different department that they will 'lose' the client. From my experience this is a real fear.

Most professionals do not have an effective strategy for winning business. BD managers could work more closely with the professionals in their organisation to deliver the revenue which the firm wants. In this episode Caroline' tells you how her Club can deliver both - but as Albert Einstein says if you want a different result you need to something differently.

If you position your services alongside your competitors, you are more likely to be seen because of the power of aggregation. You then need to know how to get ahead of the competition through social proofing. Read more about it here.

Selling is about how to get your message across, but most people have a resistance to a sales pitch. In our next episode we discover how to get a message across without shouting or creating resistance which Caroline's Club includes in every aspect.

Caroline's Club is a club for professional advisers who want to meet and work together using a business development tool because traditional networking doesn't work.

Most organisations and social media platforms focus on the difference between professionals such as skill set, seniority and jurisdiction. Caroline's Club focuses on the similarities and groups professionals according to client types.

The theory behind networking is good. From our research, professionals spend 20% of their time networking, 42% say they are poor at it, 36% say they are average, and 12% say they are good. Most know that there is room for improvement but do not know what else they can do. In this short mini series, I will introduce you to client mapping and how it can be used to originate business and answer your marketing concerns.

Client Mapping is not new, but knowing how to tap into its power is revolutionary. I want to share with you what I have learned and how you can use Client Mapping in your organisation to smash your goals and get ahead of the competition.

Client Mapping will revolutionise and revitalise how professional organisations win business, break through professional silos and integrate teams and bolt-ons. We want to work with you to show you how.

Albert Eistein defined insanity as the repetition of doing something which does not work. Traditional networking does not work so do something different - your lightbulb moment.

Is the success of #LinkedIn driven by poor alternatives to originate business?

#JTC has been shrewd in acquring #theFirstRepublicTrustCompanyofDelaware from #JPMorganChase. The US is the only place to stash your cash away in private.