Creating Effective Digital Messages
Client mapping is the beating heart of Caroline’s Club.
But first, a Member of Caroline’s Club identifies the type of client they want to work with.
The Member then identifies 5 professionals either within their organisation, a Cluster, or within their network, a Pod, who work for similar clients - their Target Professionals.
The Member sends their Cluster or Pod a fictional case study and invites them to record how their skills can benefit the client at a remote meeting with Caroline’s Club.
At the meeting, Caroline’s Club will introduce Client Mapping, and they will record the case study and three-minute response of each attendee.
The recording will be uploaded against the profile of the Member host and circulated to the guests.
If any of the guests is a Member of the Club, the recording can be uploaded against their profile for an Admin Fee.
Client mapping is the beating heart of Caroline’s Club.
But first, a Member of Caroline’s Club identifies the type of client they want to work with.
The Member then identifies 5 professionals either within their organisation, a Cluster, or within their network, a Pod, who work for similar clients - their Target Professionals.
The Member sends their Cluster or Pod a fictional case study and invites them to record how their skills can benefit the client at a remote meeting with Caroline’s Club.
At the meeting, Caroline’s Club will introduce Client Mapping, and they will record the case study and three-minute response of each attendee.
The recording will be uploaded against the profile of the Member host and circulated to the guests.
If any of the guests is a Member of the Club, the recording can be uploaded against their profile for an Admin Fee.
Client mapping is the beating heart of Caroline’s Club.
But first, a Member of Caroline’s Club identifies the type of client they want to work with.
The Member then identifies 5 professionals either within their organisation, a Cluster, or within their network, a Pod, who work for similar clients - their Target Professionals.
The Member sends their Cluster or Pod a fictional case study and invites them to record how their skills can benefit the client at a remote meeting with Caroline’s Club.
At the meeting, Caroline’s Club will introduce Client Mapping, and they will record the case study and three-minute response of each attendee.
The recording will be uploaded against the profile of the Member host and circulated to the guests.
If any of the guests is a Member of the Club, the recording can be uploaded against their profile for an Admin Fee.
The host Member can use their Effective Communication Messages in a variety of ways
It can be linked to their QR code as a digital business card
It can be presented at an in-house lunch or drinks gathering to assist in cross-selling their services
It can be shown as part of a networking event for Target Professionals as part of a strategic networking initiative
It can be shown as an introduction to other professionals in the organisation on an Away Day
It can be shown as an introduction to other professionals at a strategic networking event. number of private client practitioners is six and the price is per person.