Professional advisers who focus on their skill set rather on the network of professionals who their ideal clients may already be engaged with, are losing out not only on fee income but also on client loyalty, improved morale in the office, time and money.

Why do large professional organisations not cross-refer business more frequently? It is because the focus of the organisation is on the skill set of the professionals which creates an unhealthy ‘silo mentality’ which is exacerbated by pressure for each department to be profitable. It need not be like this.

Why Professionals can’t afford to ignore a human digital profile and content. In today’s world where everyone researches who they engage with before reaching out, you cannot ignore creating content which is digital and human. Facts are forgotten, human stories stick in the mind.

Our survey about personal professional business development reveals that 43% of professionals believe that strategy is the most impactful in their business development whereas 28% believe it is visibility. The reality is that for success every professional needs to do both

Strategic collaboration is not the future of profitable networking it is NOW through Client Mapping.

There are two problems facing professionals.

• Referrals of work to professionals are lost due to insufficient information on who they are and what they do for their clients, and

• Clients struggle to find the right professionals

LinkedIn is excellent for making connections even though it is not in business of networking, but recruitment, Caroline’s Club is focused on client mapping and making profits through strategic connect

If you are like me, speculating on what Rachel Reeves is going to do in the Autumn budget is getting tiresome so I decided to write about the other end of the spectrum - how to make money through strategic business development which has become a passion of mine.

Now that AI can replace the mundane work of new recruits they can be redeployed to make a greater impact in the lives and businesses of the firms clients. The professional services industry has two major weaknesses that bots cannot replace: client care and strategic business development.

Kemi Badenoch’s carefully crafted tax policies put Rachel Reeves Chancellor of the Exchequer in a tricky position. If Reeves puts up the rates of Stamp Duty Land Tax in her Budget on 26th November she will make the housing crisis worse, so the only sensible solution is to pre-empt the Conservatives and lower the rates.