You know it makes sense

Written By Caroline Garnham

Your ideal client should be at the heart of every professional relationship because it makes sense.

Client-Centric Collaboration

Imagine a room in your office where professionals have gathered to watch a video of how participating professionals would assist a fictitious client such as our case study of the week. They then watch another video of other professionals resolving a different fictitious client, such as the case study of Debbie and Douglas of last week. This takes no more than one hour.

During the break, the small gathering of professionals in the room can approach anyone to ask to share their digital business card. They know that everyone in the room serves the same type of client, so no connection is a waste of time. 

Each digital business card will introduce the professional and tell the recipient what they do for their clients - through digital links to their

  • Podcast - this says who the professional is and what they do for their clients

  • Pods - video responses from different disciplines as to how they would collaborate to resolve a fictitious client story  - strategic networking,

  • Clusters - video responses to a case study from professionals within the same organisation who serve similar client types, 

  • Case studies, and

  • Contact details, awards and satisfied client quotes

Back in the office, a professional can connect with others they have met by accessing the private members directory on Caroline’s Club and inviting them to join their next video recording of a case study using the Connect Buttons.

This is client mapping in practice, connecting advisers around real client scenarios. Everyone in the room serves the same type of client - strategic networking.  By the end of the event, every exchange of digital business cards will tell the recipient what they do for their clients and how they connect. 

Case studies are recorded in advance of the meeting. This takes less than one hour (excluding time for preparation) and provides content for the digital profile and business card. Digital content serves as a permanent reminder of what the professional does and how they fit into the broader context of client mapping.

Once recorded the permanent digital content can be used in many ways 

  • In strategic collaboration, whether with colleagues or contacts,

  • To send to clients to showcase value to contacts and prospects, and

  • To build trust, loyalty and strong professional relationships


Client Centric Sponsorship

Once you have worked out who your ideal client is - think about where your clients may like to congregate - would they go to a London Youth Choirs concert? If so, use digital content such as the podcast of Rachel Staunton the co-founder of the charity to bring it to life together with a digital business card of a representative of every one of the sponsors which will include their podcast, video recordings of their collaboration with the other sponsors of the concert and their case studies to bring their services to life for the audience.

Results That Matter

Client Mapping is the engine for modern digital development. It helps professionals

  • Break the 80:20 rule

  • Increase revenue through strategic collaboration

  • Save time by connecting with other professionals who work for the same type of clients.

  • Cut Business Development costs and

  • Build long-term relationships with both clients and other professionals

How to Get Started?

In today’s professional services world, trust, visibility and collaboration are everything. A digital profile is 22 times more visible and 650% more memorable than a business card.

A digital profile transforms how professionals introduce themselves, showcase their expertise, and build meaningful client-centric relationships.

A digital profile is 

  • Easy to compile

  • Quick to create

  • Permanent

  • Strategic, 

  • Digital, and

  • Fun

In addition to your contact details and photo, you will need to create a

  • A podcast which takes less than one hour

  • A video recording with colleagues and another with complementary professionals

  • A Case Study demonstrating real results, and 

  • If you want to stay top of mind, refresh your digital profile four times a year with new content

Caroline’s Club assists in creating a digital profile and business cards, as well as compelling, engaging digital content that can be stored, accessed, and shared using its digital platform.

The Future of Professional Business Development is Digital, Collaborative and Client-first

  • Join our Club to transform professional networking

  • Build smarter connections

  • Earn more trust

  • Grow faster

  • Create a digital profile and embed it into a digital business card

  • Get started today.

You know it makes sense.

Caroline Garnham
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