Episode 17: Campaigns and Human Psychology, Jon de Jager: CT Group

Written By Dave Hill

In Episode 17, Caroline Garnham talks to Jon de Jager, the Managing Director of global campaign consultants CT Group. Jon is a leading expert in sourcing and executing complex financial solutions for private and corporate clients. Caroline and Jon discuss human psychology and the need to focus on what the client needs over what a client wants.

Episode Transcript

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Dave Hill http://www.davebuilt.co.uk/
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