Clients are reluctant to engage a professional they do not know.
Whereas branding alone is sufficient to sell soap flakes it is not enough for a client to engage a professional.
Professionals need to be visible not only for their skills, but also as a person.
The podcast format is ideal. Although the questions are carefully curated and agreed ahead of the recording, they do not arouse resistance from the listener.
Podcasts are engaging, educational and interesting
