Strategic Business Development

Create a Pod or Cluster with six professionals from different disciplines who are engaged by the type of client you would like to work for. Decide who else they need to engage and invite them to record their response to the fictional case study. Once recorded each participating professional should send the link to

• clients for repeat business, referrals and building trust

• colleagues for cross-selling of business, and

• contacts for wider distribution

• A Cluster is when the participating professionals are from different departments/jurisdictions within the same organisation and is ideal for breaking down silos, building morale and cross referral of business

• A Pod is when the participating professionals are from different organisations as here with Kate’s Pod

Iskra Martin of Azura ‘I was referred a new ideal client within one week of recording my podcast’

Sustained business development = Visibility + Strategy

Pods and Clusters are the strategic element of the equation